What Marcus Does
Marcus connects to your Google Ads and BigQuery, then summarizes campaign performance in plain English.
Current capabilities:
- Reads Google Ads campaign data
- Summarizes daily performance metrics
- Compares performance across campaigns and creatives
- Identifies top and bottom performers
Background
Marcus was originally built with Superscale for mobile game advertising. He understands:
- User acquisition metrics (CPI, ROAS, LTV)
- Campaign budget pacing
- Creative performance comparison
How to Use Marcus
Connect your Google Ads (one-time OAuth setup), then ask:
Example prompts:
- "Give me yesterday's campaign summary"
- "Which campaigns should I watch?"
- "What's my best performing creative?"
- "How's my month-to-date spend?"
Sample Output
Campaign Summary - Dec 18
Top Performers:
- Campaign "Holiday_iOS_US" - ROAS 3.2x
- Creative "Video_30s_v2" - CTR 4.1%
Watch List:
- Campaign "Android_EU" - below target
Budget: 78% spent, 85% through month
