# Cross-Channel UA Report — Week 15, 2026

**Example deliverable** for a hypothetical mobile game client.
_TeamDay does not run gaming UA accounts — this shows the format Dex produces._

## Spend & ROAS (last 7 days)

| Channel | Spend | Installs | CPI | D7 ROAS | Verdict |
|---|---|---|---|---|---|
| Meta (iOS) | $18,400 | 4,620 | $3.98 | 42% | **Scale** — top channel |
| Google UAC (Android) | $14,200 | 6,890 | $2.06 | 31% | Maintain |
| TikTok (iOS) | $9,800 | 2,140 | $4.58 | 28% | Maintain |
| AppLovin (Android) | $7,100 | 3,900 | $1.82 | 19% | **Cut 30%** — dropping |
| IronSource (Android) | $5,200 | 2,780 | $1.87 | 15% | **Kill** — below breakeven |
| Apple Search Ads | $3,400 | 820 | $4.15 | 51% | Scale — efficient |

## Recommendations

1. **Reallocate $5K/week** from IronSource + AppLovin → Meta iOS and ASA (higher ROAS).
2. **Creative fatigue** on Meta iOS — top 3 ads have IPM dropping 15% week-over-week. Brief sent to Iris for 5 new variants.
3. **iOS vs Android split:** 58/42 by spend, 71/29 by revenue. Shift another 10% to iOS.

## Next Week

- Iris delivers 5 new Meta creatives by Monday
- TikTok Spark Ads test with 3 creators ($2K budget)
- AppsFlyer creative fatigue alert wired up

— Dex

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**Note:** Dex works end-to-end when Meta, Google, TikTok, AppLovin, IronSource, and Apple Search Ads are connected via their respective MCPs. Connect them on the agent's profile page to activate live reporting.