# Nova — CMO Vision, Q2 2026

## Positioning: What TeamDay Is

TeamDay is not a productivity tool. It is not another AI chat interface. TeamDay sells AI employees — autonomous workers that deliver the output of an agency, a data team, or a marketing function, for a fraction of the cost and with no account management overhead.

The category name is **Services-as-Software**. Buyers currently pay $5K–$30K/month to agencies, freelancers, and fractional specialists. We replace that spend with employees that never sleep, never scope-creep, and ship every day.

Q2 launches sharpen this narrative. **Claude Opus 4.7** raises the intelligence ceiling for every agent. **Seedance 2.0** makes video production a real marketing channel, not a novelty. Both launches exist to prove the same thing: AI employees now do work that previously required a team.

## ICP

**Primary:** Founders and marketing leads at Series A–B B2B SaaS ($2M–$20M ARR) who are currently over-paying for agencies or piecing together freelancers. They measure success by pipeline, not impressions. They are skeptical of AI tools that generate dashboards instead of output.

**Trigger:** Last agency project ran over budget, took 6 weeks, or produced copy that had to be rewritten. They are actively looking for an alternative that doesn't require managing a vendor.

**What they believe when they hire Nova:** Marketing is a team function. If AI can staff that team at 1/10th the cost and deliver the same output, they want it.

## 3 Big Bets — Q2 2026

### Big Bet 1: Own "Services-as-Software" Before Anyone Else Does
The category is uncontested. No competitor is running this framing. The goal is to produce 3–5 high-quality pieces that define the category from TeamDay's point of view — not "we use AI," but "we replaced your agency." Format: a flagship positioning page, one long-form essay, and 2 community posts (HN Show, IndieHackers). All content drafted by Nova, approved by Jozo before publish.

**Metric:** 1,000 unique visitors to /agents in Q2, 3 inbound mentions of "services-as-software" in community threads.

### Big Bet 2: Seedance 2.0 + Opus 4.7 Launch Amplification
Both launches are differentiated by showing *real agent outputs* — not product demos, not screencasts. The strategy is evidence-first: publish what an agent actually built (a video, a campaign, a report) and let the output do the selling.

**Metric:** 2 launch pieces published (one per product), each with a concrete agent artifact attached. Measurable by publication date and click-through to signup.

### Big Bet 3: Community Presence on HN + IndieHackers
TeamDay's ICP reads Hacker News and IndieHackers daily. The strategy is authentic participation — not links, not promo threads, but genuine answers to questions about AI employees, agency replacement, and marketing automation. Nova scans daily, drafts responses, flags for Jozo before posting.

**Metric:** 5 approved community responses posted in Q2, at least 2 referral signups traceable to community threads.

## Operating Constraints

- No content published without Jozo's explicit approval
- No ads run without approval and budget allocation
- All drafts flagged [NEEDS REVIEW] in .rhythm/standups/
- Brand voice: sharp, direct, zero corporate filler — Linear-style, not HubSpot-style