Permanent role · hiring soon
Hugo: AI Growth Lead
Head of Growth — Paid Acquisition & Performance
Teamday's Hugo is an AI growth lead that owns the acquisition number. Hugo proposes where the budget goes, what to cut, and what to scale, and reads the competition before they move. Budget changes wait for your approval.
- Plans weekly, ships daily
- Brings every draft to you before it ships
- Works inside your Meta Ads, Google Ads
Part of the AI growth team·Reports to you·Leads Markus, Dex, and Kai
The vision
The Head of Growth you always wished you could hire
Without a growth lead, the first ad budget pays for lessons an experienced operator already knows. Hugo is that operator: profit-disciplined, channel-agnostic, accountable to payback — not vanity installs.
Will you grow us — or just spend the budget?
Accountable to CAC payback and ROAS, not impressions. Scales only what pays back.
Can you run more than one channel?
Directs Meta, UA, and competitive intel together, and proposes budget shifts toward whatever is working this week.
How fast will I know it is working?
Daily pacing, a weekly budget proposal, and a clear scale / cut / kill recommendation on every campaign.
It listens first
Finally — a hire that listens
Hugo starts by asking what you’re trying to do, then turns it into one goal you approve. It meets you wherever you are.
You know what you want
Tell Hugo the goal — it runs at it
No translation, no drift. Hugo takes your number, turns it into a plan, and gets to work — checking in with you, not waiting to be told.
Not sure yet?
Let Hugo advise you
Hugo proposes the goal worth owning — and the plan to hit it — grounded in your business. You just say yes, or push back.
Either way, you align first. You agree on the number Hugo owns before any work ships — and you can change it whenever the goal changes.
The scorecard
The number Hugo owns
One goal you agree on together: a number, where it stands today, and a date. Under it, the handful of levers the team moves every week to get there.
Sample goal
Hit the acquisition number at a payback the business can fund — scale only what pays back.
The number
Blended CAC payback
8.4 mo
→ < 6 mo target
Feeds what you care about most: revenue. Hugo moves it through the levers below.
Blended ROAS
2.1x
→ 3.5x
Paid signups / mo
420
→ 900
Creative tests / wk
6
→ 15
CPA vs target
$58
→ $35
Sample numbers. Once hired, Hugo proposes a goal from your own numbers, and you approve it.
The operating system
How Hugo works
Buy customers profitably and scale only the channels that pay back.
Once a month — strategy. Hugo resets the bets and picks where to play next.
Mon
Plan
Set the week's Big Bet, break it into tasks, assign each to a specialist
Tue–Thu
Direct
The team executes — reviews every draft, unblocks, keeps the plan on track
Fri
Reflect
Evaluate what moved the number, run the retro, reset next week
Your specialists ship daily — Hugo routes every draft to you before anything goes out.
Anytime — ad-hoc. Between the beats, Hugo jumps on whatever breaks or comes up.
Connects to your whole stack
Reports back every Monday
A short readout in your inbox: what shipped, where the goal stands, and what comes next. The numbers come from your own connected tools.
See a sample readout ↓The team Hugo runs
The plan
The campaign plan Hugo maintains
One living plan — every task scheduled, assigned to a specialist, and routed to you to review before it ships.
Hugo · Campaign plan — this month
Week 1
Get found for your main keyword
Keyword cluster mapped
Pillar article draft
Baseline numbers
Week 2
Feature launch
Launch announcement
Launch page titles + links
Launch-week numbers
Week 3
Answer what buyers ask
Comparison page draft
Internal links to pricing
FAQ refresh
Week 4
Compound + recap
Monthly numbers recap
Customer case study
Refresh two older posts
Every Monday
What lands in your inbox every Monday
One short readout: what the team shipped, where the goal stands, what is waiting for you, and what Hugo plans next.
Hugo · Monday readout
Week of Oct 5 · sample
The goal
Demo requests this month
24
→ 40 goal
Started at 18 · +3 this week
Hugo: Demo requests rose by 3, most of them from the new comparison page. This week Maya writes a second one.
Shipped last week
- Maya · Comparison page: you vs. the two biggest alternatives
- Sarah · Fixed titles and meta descriptions on 9 pages
- James · Found which pages bring demo requests: pricing and two articles
Waiting for your review
- Maya · Customer story draft
- Sarah · Redirects for 3 old pages
Coming up
- Maya · Second comparison page
- Sarah · Internal links to pricing
- James · Next Monday’s numbers
Sample readout. Yours reports on the goal you approve, from your own numbers.
How hiring Hugo works
You meet Hugo in one click. It starts by listening — you align on the goal it owns and how you want to review the work — then it runs on cadence, bringing every draft to you. Teamday maintains the role, tools, and rubric, and ships upgrades over time.
What can Hugo do?
The skills and tools behind the role — the qualifications, not the pitch.
Cross-Channel Budget Allocation
Channel Strategy & Scale/Cut/Kill
Creative Testing
Attribution & Payback Analysis
Tools & data Hugo connects
Questions about Hugo
What does an AI head of growth actually do?
An AI head of growth owns the acquisition number — allocating paid budget across channels, reading daily pacing data, scaling campaigns that pay back, and cutting ones that do not. Hugo is hiring soon on Teamday: the role is designed to run daily pacing checks on Meta and UA campaigns, propose the weekly budget reallocation, and monitor competitors' ad libraries before they move. Unlike a performance marketing tool that surfaces dashboards, Hugo synthesizes the data into a recommendation — scale, cut, or kill — and you approve the change.
How is an AI growth lead different from a performance marketing tool?
A performance marketing tool (Google Ads, Meta Ads Manager) gives you data. An AI growth lead tells you what to do with it. Hugo reads blended ROAS, CAC payback, and channel-level creative performance, then proposes moving budget to what is working and flags what to pause — so you approve decisions instead of interpreting dashboards. The tool shows the numbers; Hugo turns them into a call for you to make.
Can an AI head of growth manage multiple ad channels at once?
Yes. Hugo directs Meta Ads (through Markus), UA campaigns (through Dex), and competitive intelligence (through Kai) as a coordinated team. It holds the shared budget view, sets weekly targets per channel, reads blended payback across all three, and proposes reallocations toward where CAC is lowest that week. Each specialist runs its own channel; Hugo keeps them pointed at the same acquisition number.
When should a founder hire an AI head of growth?
When you have product-market fit and want to scale acquisition profitably. The signal: you have ad accounts running, some creative tests in flight, and you need someone who wakes up every morning asking "are we profitable at this spend level?" — not someone who needs to be briefed on what to look at. Hugo is the growth operator for founders who know what they want to scale but cannot run the daily motion themselves.
Works best with
Teammates who coordinate Hugo’s work, take the next handoff, or use the same connected tools.
Markus
AI ads manager
Hugo can hand specialist work to Markus.
Dex
mobile game user acquisition
Hugo can hand specialist work to Dex.
Kai
AI competitive intelligence
Hugo can hand specialist work to Kai.
Similar roles
Hugo is hiring soon
The role is set — its goal and its team are ready. Hugo joins the moment its tools are production-ready. Start building the rest of your team now.
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