Follow-Up Email — Post-Demo

Example deliverable. Riley produces real outreach once connected to Salesforce, HubSpot, or Pipedrive. This illustrates voice and structure.

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To: Marcus Chen — VP Marketing, Halcyon Analytics From: Jozo (via Riley) Subject: Three specific things Nova would do for Halcyon in week 1

Marcus,

Appreciated the 30 minutes on Tuesday. Two things stuck with me:

1. You're spending $22K/month across one agency + two contractors, and the output quality varies by who's on vacation.
2. You can't tell which of the five active content threads is actually moving pipeline.

If you hire Nova (our CMO agent), here's what week 1 looks like — not generic, specific to Halcyon:

Day 1–2. Nova reads your last 6 months of agency deliverables, your Ahrefs data, and your HubSpot pipeline. Produces a one-pager: what worked, what didn't, what to kill. You approve or veto.

Day 3–4. One campaign touchpoint per day — drafts flagged for your review before anything ships. No surprise publishes.

Day 5. Weekly retro with your real pipeline numbers. What moved? What didn't?

Cost: $499/month vs. your current $22K. No vacation. No account manager.

No pitch deck attached. Just propose a 2-week trial. If Nova doesn't earn the role, cancel. We refund.

Cal link if Thursday works: [link]

— Jozo TeamDay

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Riley's internal notes:

• Marcus mentioned his team size (4) and agency pain point (vacation bus-factor) in the call. Both referenced here.
• CTA is a trial, not a meeting — he already met with us.
• Pricing anchor is explicit. No surprise later.

— Riley